The Art of Digital Growth
Over the past 6 months, we’ve been working with Hayden Gallery to bring their incredible art collection from the gallery walls and into the digital space.
Who are Hayden Gallery?
Hayden Gallery are an artist owned, family run, independent art gallery and consultancy based in Marlow.
The gallery prides itself on exhibiting original artworks from emerging talents or established creators from across the UK.
Our collaboration
Hayden Gallery’s deep knowledge of the art world, combined with our digital marketing expertise, has helped shape a strategy that’s already making an impact.
Their Instagram presence has grown rapidly, raising brand awareness and encouraging conversation around contemporary fine art. The results so far speak for themselves:
288% increase in reach
123% increase in interactions
338% increase in followers
210% increase in profile visits
185% increase in visits to the website
200% increase in address taps
(Stats as of 1 March 2025)
It’s not just about engagement, people are taking real action by visiting the gallery in person, streaming and subscribing to the podcast, and diving deeper into the website to explore what’s on offer.
9k+ views, 609 engagements & 128 follows from this organic reel of Anna Hayden, Gallery Manager and Tracey Hayden, Gallery Owner, announcing their latest exhibition.
How did we do it?
We believe that true success is achieved when your digital presence is considered as a whole - not just in parts.
By this, we mean that we consider all aspects of our client’s digital presence to ensure they work together seamlessly and create a unified strategy.
We achieved this through the 3-step process that we like to call, Understand, Engage, and Convert.
Let’s take a closer look at how we applied this to Hayden Gallery’s digital journey:
Understand
Month 1: Brand and Competitor Research
We started our work with Hayden Gallery by researching into their brand, audience, and competition to set the foundation for our strategy.
Month 2: Building a Digital Strategy
With our research in hand, we crafted a tailored digital strategy backed by data to recommend the best plan of action for Hayden Gallery.
Key parts of the strategy included; Growing their social media presence, boosting SEO across the site, and refreshing key webpages to improve the user experience.
Engage
Month 3: Planning & Trialling Content
After this, we began working on the first phase of the social strategy, which focused on creating content that reflects the gallery’s brand, services and personality.
Over the month, we trialled a variety of content, including blogs, graphics, reels, photography and podcast episodes with our partners Nine Four and SugarSnapTV.
Experimenting with a variety of formats allowed us to discover what resonates best with Hayden’s audience.
Screenshot of Hayden’s Instagram views, showing that the top-performing content on the channel consists of reels featuring the team or artists.
Month 4: Discovering What Works
The key to understanding what your audience truly cares about lies in your data.
No guesswork, no assumptions - just an honest insight into what’s working and what’s not.
To do this, we pulled together a report for Hayden Gallery which highlighted each channels performance, pinpointed engaging content, provided audience insights, analysed podcast and SEO performance and gave recommendations for next steps.
Once agreed with Hayden, we fine-tuned the strategy with our new objectives. One of which focused on looking at new channels such as Pinterest, TikTok, YouTube Shorts & Threads.
Convert
Month 5-6: Seeing the Results
Now for the exciting bit – the results!
Hayden Gallery saw a significant increase in Instagram reach, followers, engagement and website traffic.
The success doesn’t end with digital engagement, we worked with Hayden Gallery to create a buzz for their exhibition - which it certainly did! Our exhibition campaign generated over 19.6k views and just under 1k interactions.
On the day, Hayden Gallery had a fantastic turnout at the Spring Exhibition, with positive feedback from attendees with artists making sales on the day.
“It’s a stand-out gallery. The quality of the artwork and the whole ambiance of the place - it’s just a different league!” - Attendee at the exhibition
9.6k views, 396 interactions & 14 follows from this reel of the exhibition.
It’s been a privilege to work with Hayden Gallery to amplify their presence to showcase their incredible business.
By combining strategic content, trending reels, and a focus on authentic storytelling, we helped Hayden Gallery achieve a game-changing increase in engagement, reach, and follower growth. The results speak for themselves, but more importantly, this work helped bring more art lovers through the doors and boosted sales for their artists!
If you want to see our work in action, we invite you to find Hayden Gallery on Instagram, Pinterest, TikTok, LinkedIn & Facebook. You can also check out the website or read the most recent blogs.
Update: Hayden has reached 4,000 followers as of 23 April! Huge congratulations to the team.
Want to transform your socials?
Get in touch with our team for a free consultation.
