CyberLogical | Digital Strategy and transformation, Reading, Berkshire
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ABOUT

E: info@cyberlogical.co.uk

T: 0118 328 7003

Cyberlogical Ltd 

105 London Street

Reading 

Berkshire 

RG1 4QD

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© 2020 Cyberlogical Ltd. Registration No. 10812445 

Our Services

We offer a breadth of services etc. 

What we offer

01 / Digital Strategy

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02 / SECURE

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The long and winding road 

To demonstrate how a coherent digital strategy is critical to the continued success of your business, we consider your business from the perspective of a customers journey from awareness through to advocacy.

1
awareness
2
4
5
aquisition
loyalty

Does your target customer understand the products and services you sell? Is your value proposition clear? Do you stand out from your competition?

 

Digital activities include:

 

  • Personalisation

  • Promotions and offers 

  • Differentiated offers

  • CRM integration 

  • Content strategy 

Is your sales funnel optimised? is it easy to use? Is it seamlessly multi-channel? Are the products or services you offer easy to compare? 

 

 

Digital activities include:
 

  • Sales funnel optimisation

  • A/B testing

  • CRM integration

  • Personalised offers

  • Multi-channel strategy  

Are you considering your digital activities as a steady transformation or a one off 'upgrade'? Have you got access to data which informs your decisions. 

Task include: 

 

  • Roadmap refinement

  • Search optimisation

  • Research

  • Data analysis

  • continuous improvement

The long (and often winding) road 

To demonstrate how a coherent digital strategy is critical to the continued success of your business, we consider your business from the perspective of a customers journey from awareness through to advocacy.

your
customer
1
awareness

Are you reaching your target customers or users? Do they know what you do and why you are different? Are you spending your marketing budget effectively? 

Digital touch points 

 

  • Social Media

  • Email marketing

  • Online events

  • Search marketing

  • Re-marketing

How we help: campaign tracking, google goals, journey mapping 

2
consideration

Does your target customer understand the products and services you sell? Is your value proposition clear? Do you stand out from your competition?

 

Digital activities include:

 

  • Personalisation

  • Promotions and offers 

  • Differentiated offers

  • CRM integration 

  • Content strategy 

How we help: personalisation, optimisation, content strategy, service design

Is your sales funnel optimised? is it easy to use? Is it seamlessly multi-channel? Are the products or services you offer easy to compare? 

Digital activities include:
 

  • Sales funnel optimisation

  • A/B testing

  • CRM integration

3
acquisition
  • Personalised offers

  • Multi-channel strategy  

How we help: personalisation, A/B testing, google goals, google funnel tracking

4
5
customer

Can customers engage with you easily through digital channels? 

Do you effectively cross sell and up sell other services or products?  are you service emails well received?

Digital activities include:

 

  • Self service platforms

  • Help and support

  • Cross sell/Up sell

  • Chat implementation

  • Service emails

  • Renewals and upgrades

How we help: service design, journey mapping, A/B testing, google goals, 

loyal customer

Do you offer additional digital only value to your offer? Do you reward loyalty? Do your customers interact with each other? Do customers provide a good source of referrals?

Digital activities include:

 

  • Social media

  • Loyalty programmes

  • Member get member 

your product or service
 

some of the clients we work with

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arrange a free consultation

Get in touch to arrange a free, no obligation consultation. In a session lasting up to 90 minutes, we will help you identify some of the key digital challenges your organisation faces. We will then provide you with an initial report with recommendations and ways we can help.