Our Services
We offer a breadth of services etc.
What we offer
01 / Digital Strategy
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02 / SECURE
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03 / EASY
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The long and winding road
To demonstrate how a coherent digital strategy is critical to the continued success of your business, we consider your business from the perspective of a customers journey from awareness through to advocacy.
1
awareness
2
4
5
aquisition
loyalty
Does your target customer understand the products and services you sell? Is your value proposition clear? Do you stand out from your competition?
Digital activities include:
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Personalisation
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Promotions and offers
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Differentiated offers
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CRM integration
-
Content strategy
Is your sales funnel optimised? is it easy to use? Is it seamlessly multi-channel? Are the products or services you offer easy to compare?
Digital activities include:
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Sales funnel optimisation
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A/B testing
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CRM integration
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Personalised offers
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Multi-channel strategy
Are you considering your digital activities as a steady transformation or a one off 'upgrade'? Have you got access to data which informs your decisions.
Task include:
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Roadmap refinement
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Search optimisation
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Research
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Data analysis
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continuous improvement
The long (and often winding) road
To demonstrate how a coherent digital strategy is critical to the continued success of your business, we consider your business from the perspective of a customers journey from awareness through to advocacy.
your
customer
1
awareness
Are you reaching your target customers or users? Do they know what you do and why you are different? Are you spending your marketing budget effectively?
Digital touch points
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Social Media
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Email marketing
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Online events
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Search marketing
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Re-marketing
How we help: campaign tracking, google goals, journey mapping
2
consideration
Does your target customer understand the products and services you sell? Is your value proposition clear? Do you stand out from your competition?
Digital activities include:
-
Personalisation
-
Promotions and offers
-
Differentiated offers
-
CRM integration
-
Content strategy
How we help: personalisation, optimisation, content strategy, service design
Is your sales funnel optimised? is it easy to use? Is it seamlessly multi-channel? Are the products or services you offer easy to compare?
Digital activities include:
-
Sales funnel optimisation
-
A/B testing
-
CRM integration
3
acquisition
-
Personalised offers
-
Multi-channel strategy
How we help: personalisation, A/B testing, google goals, google funnel tracking
4
5
customer
Can customers engage with you easily through digital channels?
Do you effectively cross sell and up sell other services or products? are you service emails well received?
Digital activities include:
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Self service platforms
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Help and support
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Cross sell/Up sell
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Chat implementation
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Service emails
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Renewals and upgrades
How we help: service design, journey mapping, A/B testing, google goals,
loyal customer
Do you offer additional digital only value to your offer? Do you reward loyalty? Do your customers interact with each other? Do customers provide a good source of referrals?
Digital activities include:
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Social media
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Loyalty programmes
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Member get member