https://www.cyberlogical.co.uk/blog daily 0.75 2026-03-23 https://www.cyberlogical.co.uk/blog/massxodus monthly 0.5 2026-03-23 https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/1774272281041-VB5OEAX9BEQ0XYMFOE84/task_01km58esbsfrjsajgnxcr64b7k_1773998151_img_1.webp Digital, Data, design - our thoughts on why it all matters - What the great X exodus means for your digital strategy - And why the decision about where to show up is harder than it looks… Something has shifted in how organisations think about social media. It is no longer simply a question of where your audience is, it is a question of what being on a platform says about you, and whether the answer to that question is one you are comfortable with. Over the past 18 months, a steady stream of organisations have been stepping away from X, (formerly Twitter). Charities, unions, and public sector bodies and many mission-led organisations have each made the same calculation and arrived at the same conclusion: staying had begun to feel like a statement in itself. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/734929e9-a6f4-4b40-84fa-7fb9ad2cf4ce/Screenshot+2026-03-23+132329.png Digital, Data, design - our thoughts on why it all matters - What the great X exodus means for your digital strategy - Make it stand out Timeline of X controversies. https://www.cyberlogical.co.uk/blog/meta-ends-social-issue-political-ads-in-october monthly 0.5 2025-08-07 https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/1721333504457-VUSL58SLZVJNOYDUPG38/Shutterstock_203648134.jpg Digital, Data, design - our thoughts on why it all matters - Meta bans ads on social issues: What it might mean for UK not-for-profits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cyberlogical.co.uk/blog/the-art-of-digital-growth monthly 0.5 2025-05-11 https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/8a808566-fa46-4db7-a444-27b5ededdb2a/WhatsApp+Image+2025-01-19+at+16.37.50+%281%29.jpeg Digital, Data, design - our thoughts on why it all matters - The Art of Digital Growth  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/35e38b4b-eff8-4330-83a0-9a38dd519313/Screenshot+2025-04-25+101503.png Digital, Data, design - our thoughts on why it all matters - The Art of Digital Growth  - Make it stand out 9k+ views, 609 engagements & 128 follows from this organic reel of Anna Hayden, Gallery Manager and Tracey Hayden, Gallery Owner, announcing their latest exhibition. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/b75740a2-c9cd-492c-95e1-256709ba1bd4/Audience.jpg Digital, Data, design - our thoughts on why it all matters - The Art of Digital Growth  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/3cf71d9a-bae0-4f07-a669-6f3077e78d09/google+search+.png Digital, Data, design - our thoughts on why it all matters - The Art of Digital Growth  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/0a6a5f3c-1b9f-4934-9850-e3a69432ece0/Stats.jpg Digital, Data, design - our thoughts on why it all matters - The Art of Digital Growth  - Make it stand out Screenshot of Hayden’s Instagram views, showing that the top-performing content on the channel consists of reels featuring the team or artists. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/b5b89898-020e-4819-a70d-f74aef362415/sales.png Digital, Data, design - our thoughts on why it all matters - The Art of Digital Growth  - Make it stand out 9.6k views, 396 interactions & 14 follows from this reel of the exhibition. https://www.cyberlogical.co.uk/blog/9iyw8ittypycizo4tnj29cz7kvvi0j-jf65r-8jjs8 monthly 0.5 2025-04-30 https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/d432554b-db95-4711-a41e-1a4bb8f9464d/Snapchat-961272673.jpg Digital, Data, design - our thoughts on why it all matters - The Digital Dose - April edition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/f4afd6c4-61ba-4a26-9cc9-0a72edf38245/12.png Digital, Data, design - our thoughts on why it all matters - The Digital Dose - April edition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/62565be1-d005-4e9d-a28d-9aa1eae36b35/Pic.jpg Digital, Data, design - our thoughts on why it all matters - The Digital Dose - April edition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/1364f0de-0141-4c07-8cd1-a53423f0ab75/Newsletter+graphics+%281%29.png Digital, Data, design - our thoughts on why it all matters - The Digital Dose - April edition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/1616223859397-6DSUULYJ1X8E0L9UVBRM/Dave-Patterson-medium.jpg Digital, Data, design - our thoughts on why it all matters - The Digital Dose - April edition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/dead40e4-ba79-4383-9a32-cea649d5e5d4/Toxicity+score.jpg Digital, Data, design - our thoughts on why it all matters - The Digital Dose - April edition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/5fb7e65a-5b4f-4238-a2fa-5eaa5a4f1ad7/Newsletter+graphics.png Digital, Data, design - our thoughts on why it all matters - The Digital Dose - April edition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/4e9f7dbf-3e17-499e-924f-9fe5a0a297e1/IndiaMclean2.jpg Digital, Data, design - our thoughts on why it all matters - The Digital Dose - April edition https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/b5d233a2-c05b-4f73-8178-f306d7fc4f26/15.png Digital, Data, design - our thoughts on why it all matters - The Digital Dose - April edition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/d68e241c-0b67-4b3c-a44e-6c24eaf8daff/Article+header+%281920+x+1080+px%29+%282%29.jpg Digital, Data, design - our thoughts on why it all matters - The Digital Dose - April edition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cyberlogical.co.uk/blog/are-you-sick-of-being-ghosted-on-social-media monthly 0.5 2025-05-16 https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/788573ea-1b6d-4a96-ae5a-fa389fd8e956/11.png Digital, Data, design - our thoughts on why it all matters - Are you sick of being ghosted on social media? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/9718a2a1-c2be-469f-a880-cd6cf252dbac/12.png Digital, Data, design - our thoughts on why it all matters - Are you sick of being ghosted on social media? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/729d615e-ccbe-48c3-ba3c-9fda98dd6608/13.png Digital, Data, design - our thoughts on why it all matters - Are you sick of being ghosted on social media? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/8d00d660-dfdf-43e1-9679-fb5647d0f3b6/Post+ideas+%2813%29.png Digital, Data, design - our thoughts on why it all matters - Are you sick of being ghosted on social media? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/604f4ea9-c31a-40be-ae89-37274a6966f7/15.png Digital, Data, design - our thoughts on why it all matters - Are you sick of being ghosted on social media? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/deaa61a8-5004-4808-bea7-03149c7830b8/Pic.jpg Digital, Data, design - our thoughts on why it all matters - Are you sick of being ghosted on social media? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cyberlogical.co.uk/blog/9iyw8ittypycizo4tnj29cz7kvvi0j-jf65r monthly 0.5 2025-03-27 https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/1616223859397-6DSUULYJ1X8E0L9UVBRM/Dave-Patterson-medium.jpg Digital, Data, design - our thoughts on why it all matters - The Digital Dose - March edition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/dd40a7f3-3f80-4cf4-b52e-5f6144b22294/10.png Digital, Data, design - our thoughts on why it all matters - The Digital Dose - March edition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/4e9f7dbf-3e17-499e-924f-9fe5a0a297e1/IndiaMclean2.jpg Digital, Data, design - our thoughts on why it all matters - The Digital Dose - March edition https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/76b9e336-24ab-4f28-bfa0-aacb2fba2629/search.png Digital, Data, design - our thoughts on why it all matters - The Digital Dose - March edition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/d432554b-db95-4711-a41e-1a4bb8f9464d/Snapchat-961272673.jpg Digital, Data, design - our thoughts on why it all matters - The Digital Dose - March edition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/623ab930-c5f1-4cfd-b4f5-f8afeec54dee/11.png Digital, Data, design - our thoughts on why it all matters - The Digital Dose - March edition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/62565be1-d005-4e9d-a28d-9aa1eae36b35/Pic.jpg Digital, Data, design - our thoughts on why it all matters - The Digital Dose - March edition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/fb43bbc4-92b5-4298-8a28-4c587a4f46ba/linkedin.png Digital, Data, design - our thoughts on why it all matters - The Digital Dose - March edition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/d68e241c-0b67-4b3c-a44e-6c24eaf8daff/Article+header+%281920+x+1080+px%29+%282%29.jpg Digital, Data, design - our thoughts on why it all matters - The Digital Dose - March edition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cyberlogical.co.uk/blog/9iyw8ittypycizo4tnj29cz7kvvi0j monthly 0.5 2025-03-26 https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/1616223859397-6DSUULYJ1X8E0L9UVBRM/Dave-Patterson-medium.jpg Digital, Data, design - our thoughts on why it all matters - The Digital Dose - February edition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/80b59047-ab85-4d32-8048-2dc893a958cb/1739344334857.jpg Digital, Data, design - our thoughts on why it all matters - The Digital Dose - February edition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/4e9f7dbf-3e17-499e-924f-9fe5a0a297e1/IndiaMclean2.jpg Digital, Data, design - our thoughts on why it all matters - The Digital Dose - February edition https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/d432554b-db95-4711-a41e-1a4bb8f9464d/Snapchat-961272673.jpg Digital, Data, design - our thoughts on why it all matters - The Digital Dose - February edition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/62565be1-d005-4e9d-a28d-9aa1eae36b35/Pic.jpg Digital, Data, design - our thoughts on why it all matters - The Digital Dose - February edition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/d68e241c-0b67-4b3c-a44e-6c24eaf8daff/Article+header+%281920+x+1080+px%29+%282%29.jpg Digital, Data, design - our thoughts on why it all matters - The Digital Dose - February edition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cyberlogical.co.uk/blog/internship-blog-amirah-nazir monthly 0.5 2025-05-16 https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/ebc5b233-2eff-4c3b-9565-2b08f3467f55/1.png Digital, Data, design - our thoughts on why it all matters - Spotlight on Cyberlogical Intern, Amirah Nazir - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/f4842fb1-aa74-466f-af7c-a21a21d39c29/2.png Digital, Data, design - our thoughts on why it all matters - Spotlight on Cyberlogical Intern, Amirah Nazir - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/be681945-68fd-47d3-ac72-7f42900035e6/Amirah.png Digital, Data, design - our thoughts on why it all matters - Spotlight on Cyberlogical Intern, Amirah Nazir - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cyberlogical.co.uk/blog/celebrating-the-success-of-the-just-a-period-campaign-with-wellbeing-of-women monthly 0.5 2025-01-16 https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/4f4750ea-5239-4115-8a56-869bbf2acce2/image+%283%29.png Digital, Data, design - our thoughts on why it all matters - Celebrating the success of the "Just a Period" Campaign with Wellbeing of Women - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/cb6b20d4-66af-4eb2-bb25-eb80f4b299ef/image+%282%29.png Digital, Data, design - our thoughts on why it all matters - Celebrating the success of the "Just a Period" Campaign with Wellbeing of Women - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/ec3f0ac6-0773-4e72-9bfc-14fc440ed03a/image+%284%29.png Digital, Data, design - our thoughts on why it all matters - Celebrating the success of the "Just a Period" Campaign with Wellbeing of Women - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/a97bb1ad-2d04-4cc6-9d9e-218fd70021a1/image+%281%29.png Digital, Data, design - our thoughts on why it all matters - Celebrating the success of the "Just a Period" Campaign with Wellbeing of Women - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/c43de07c-8831-46fd-b158-01b8f623395e/2.png Digital, Data, design - our thoughts on why it all matters - Celebrating the success of the "Just a Period" Campaign with Wellbeing of Women - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/39f63060-802a-4fc2-a000-84ee06850e6d/1.png Digital, Data, design - our thoughts on why it all matters - Celebrating the success of the "Just a Period" Campaign with Wellbeing of Women - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/2f0f7e7a-9472-41ac-b263-47c7109d568e/3.png Digital, Data, design - our thoughts on why it all matters - Celebrating the success of the "Just a Period" Campaign with Wellbeing of Women - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/612b3001-ceef-4d99-a44b-ce03ef7bd495/7.png Digital, Data, design - our thoughts on why it all matters - Celebrating the success of the "Just a Period" Campaign with Wellbeing of Women - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/3ef1cd18-2d0a-4d50-a9de-6be6b7e0e4e0/6.png Digital, Data, design - our thoughts on why it all matters - Celebrating the success of the "Just a Period" Campaign with Wellbeing of Women - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/448e8c05-e921-44a7-86d3-b03b3d6712e8/5.png Digital, Data, design - our thoughts on why it all matters - Celebrating the success of the "Just a Period" Campaign with Wellbeing of Women - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/7047598a-3274-4d68-9971-56f6119b580a/Tamsin.jpg Digital, Data, design - our thoughts on why it all matters - Celebrating the success of the "Just a Period" Campaign with Wellbeing of Women - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cyberlogical.co.uk/blog/social-media-predictions-for-in-2025 monthly 0.5 2025-05-16 https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/82829a31-8903-499e-90ad-c0d509ea31c7/predictions-small2025.jpg Digital, Data, design - our thoughts on why it all matters - Social media predictions for in 2025 As we enter 2025, the social media landscape is set to undergo significant changes (as ever). Drawing inspiration from industry insights, here are my top predictions to help you navigate and leverage upcoming trends effectively. 1. Dominance of short-form video content Can't stop watching funny cat videos and random trends? You're not alone - Meta reports that over 200 billion users on Facebook and Instagram feel the same way. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/13a74d6d-cd6e-43d0-b8d8-ab77b6c48065/AR.jpg Digital, Data, design - our thoughts on why it all matters - Social media predictions for in 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/a5e9f3f7-5def-48d5-831f-f6324d3df558/Pic.jpg Digital, Data, design - our thoughts on why it all matters - Social media predictions for in 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cyberlogical.co.uk/blog/ai-and-its-impact-on-seo monthly 0.5 2025-05-16 https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/876d069c-ab60-46c1-91fc-3e32f1e3a98f/AI-and-SEO.jpg Digital, Data, design - our thoughts on why it all matters - AI and its impact on SEO: What you need to know - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cyberlogical.co.uk/blog/how-to-get-more-out-of-your-google-adwords-grant monthly 0.5 2025-02-12 https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/5bc97399-7eef-46f8-bce2-4a72225e9df6/strategy.jpg Digital, Data, design - our thoughts on why it all matters - How to get more out of your Google Adwords Grant  - Google’s Adwords Grant program is an incredible benefit available to charities and not-for-profit organisations. It can be a powerful way to find donors, raise awareness, recruit volunteers, increase sign-ups and more. And the best bit? It’s absolutely free. Here are our top five tips for utilising this fantastic resource. 1. Blow that budget There’s a time and a place for being thrifty, but seeing as the Google Grant offers a significant daily advertising budget, this isn’t it. It’s important to remember that any unused budget does not roll over to the next day, so it's essential to optimise your daily spend. After all, reaching the daily limit each day will maximise your reach and impact. Your spending spree could involve creating more diverse ad sets, experimenting with different campaign types or expanding your targeting to new audiences. https://www.cyberlogical.co.uk/blog/googles-key-events-explained monthly 0.5 2024-08-14 https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/10d15533-61b9-4f96-93e5-916c7519bcc1/Shutterstock_203648134.jpg Digital, Data, design - our thoughts on why it all matters - Google’s key events explained - Google Analytics’ Key Events has arrived to the party, and not everyone knows how to make small talk with them. If this Google Analytics 4 (GA4) update has you scratching your head and wondering what it means for you, we’re here to explain and simplify. Let’s dive in. Key Events? Come again? In GA4, a ‘Key Event’ measures the actions and interactions of users on your website. Previously known as a ‘conversion’, a Key Event is something you want people to do, such as making a purchase, filling out a form, clicking a button or viewing a page. When someone triggers the event by performing the action, Google Analytics will capture it. Tah dah! https://www.cyberlogical.co.uk/blog/5-ways-to-better-understand-your-customers monthly 0.5 2024-08-14 https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/106984c3-c5d7-40d3-b64d-f0642838de87/understandingcustomer.jpg Digital, Data, design - our thoughts on why it all matters - 5 Ways to better understand your customers - One way to avoid costly marketing mistakes? Stop making assumptions about the needs, preferences and buying behaviours of your customers. We get it. It’s easy to make assumptions based on what you like in the absence of evidence telling you otherwise. A temptation to fill in the gaps, overlook what your customers aren’t telling you and before you know it, making Greg Rutherford-sized jumps to conclusions. But the better you understand your customers, the more success you will have in meeting their needs with your products or services. Not sure where to start? Here are our top five tips… https://www.cyberlogical.co.uk/blog/ads-new-cyberlogical-client monthly 0.5 2025-05-16 https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/f7f6637d-9ee8-4018-be53-c4deeab6e409/Untitled+design+%282%29.gif Digital, Data, design - our thoughts on why it all matters - ADS becomes new Cyberlogical client - We are excited to announce that ADS has become a new Cyberlogical client. ADS is a family-owned and operated company, and we will be providing SEO and paid advertising support for its businesses ADS Integrated Pest Management and ADS Solar Asset Cleaning. We’re looking forward to helping them to increase their visibility online and reach new audiences across South East England. Interested in creating or bolstering a digital strategy with Cyberlogical? Click here to get in touch. https://www.cyberlogical.co.uk/blog/digital-strategy-must-haves monthly 0.5 2024-07-19 https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/198129e3-679b-48b9-9522-df183592f2a4/Digital-strategy.jpg Digital, Data, design - our thoughts on why it all matters - Our top 5 digital strategy must-haves - ‘Digital strategy’ can be an intimidating term that may make you feel like putting it in the 'do another day' pile. It is, after all, easy to get a bit lost in the vastness of information that’s out there. So let us break down, bite-size style, 5 things we think a successful digital strategy should include. 1. It’s not you, it’s me - An honest review of where you are Emphasis on the word honest. How do you stack up in the eyes of your prospects and customers? How do you compare with your competitors? Is digital enhancing your image and driving your business, or is it holding you back and letting your brand down? An appraisal will shed some light. https://www.cyberlogical.co.uk/blog/google-grant-maximise-your-spend monthly 0.5 2024-07-18 https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/1706180278363-P507TMQ00QXSFW3D5VJ0/Shutterstock_203648134.jpg Digital, Data, design - our thoughts on why it all matters - 5 ways your Google Grant could be working harder for your organisation - Could Your Google Grant be Working Harder for Your Charity? For many charities and not-for-profit organisations, applying for a Google AdWords Grant can be a powerful way to increase visibility and improve fundraising opportunities. However, many struggle to maximise the potential of the grant. Based on our experience, we’ve set out some of the common reasons why charities might not be maximising the potential of their grant. 1. Fully utilising your budget The Google Grant provides a significant daily advertising budget, but many charities miss out on the full amount. Many don’t realise the unused budget does not roll over to the next day, so it's essential to optimise your spend daily. Needless to say, reaching the daily limit each day will maximise your reach and impact. This could involve creating more diverse ad sets, experimenting with different campaign types, or expanding your targeting to new audiences. https://www.cyberlogical.co.uk/blog/davepattersoncyberlogicalcouk monthly 0.5 2025-02-07 https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/1616223840041-HMFYR8JJXO18V52HXXSN/fdacasestudyimage.gif Digital, Data, design - our thoughts on why it all matters - What is conversion rate optimisation and how to incorporate it into your digital strategy Finding and connecting with your audience is critical https://www.cyberlogical.co.uk/blog/migrating-to-google-analytics-4-why-time-is-running-out monthly 0.5 2024-04-12 https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/0a88bd8b-059d-45c2-95b6-9df33c6993bb/GA4.jpg Digital, Data, design - our thoughts on why it all matters - Migrating to Google Analytics 4 – why time is running out… - It’s been common knowledge for a while that Google has been busy developing a brand-new version of Google Analytics (simply named Google Analytics 4 or GA4), alongside the current version of Google Analytics (known as Universal Analytics, or GA3). For a long time, only analytics geeks and hardcore users have been paying much attention, but Google recently set a date for when migration to GA4 must happen for everybody, namely the 1st July 2023, when the old version of Universal Analytics will be switched off for good. But that’s still a year away – so what’s the rush? One thing we’ve come to realise is that GA4 is essentially a completely new analytics tool and rather than tracking page views, it looks at many different page elements. This will help to deliver a full picture of a user as they journey through your website. https://www.cyberlogical.co.uk/blog/top-marketing-analytics-companies-award monthly 0.5 2024-04-17 https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/1616773045186-Z6Z02WWPS92LMC87I9IQ/userjourney-orange-2.jpg Digital, Data, design - our thoughts on why it all matters - Cyberlogical: Top-30 Marketing Analytics Company https://www.cyberlogical.co.uk/blog/how-well-do-you-know-your-customers-4rzc7 monthly 0.5 2024-04-12 https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/1616223840084-WO1MYGMS7GDOA80DXVBF/customers.png Digital, Data, design - our thoughts on why it all matters - How well do you really know your customers? - 5 steps towards being honest with yourself about what you don’t know and what you do. It’s a mistake I’ve fallen into more times than I’d care to remember: making assumptions about a customers’ needs, preferences and buying behaviours. Even though I’ve worked in user experience and digital marketing for over two decades, its still easy to slip into making assumptions based on what I like, in the absence of evidence (or even by ignoring evidence), of what the customer likes. Even when I’ve got evidence from actual customers, there is a temptation to fill in the gaps, jump to conclusions and overlook what customers aren’t telling me. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/1616773045186-Z6Z02WWPS92LMC87I9IQ/userjourney-orange-2.jpg Digital, Data, design - our thoughts on why it all matters - How well do you really know your customers? https://www.cyberlogical.co.uk/blog/digital-data-strategy-blog monthly 0.5 2024-04-12 https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/1616223840041-HMFYR8JJXO18V52HXXSN/fdacasestudyimage.gif Digital, Data, design - our thoughts on why it all matters - What exactly is a digital strategy and what should it include? Finding and connecting with your audience is critical https://www.cyberlogical.co.uk/blog/digital-journey-mapping monthly 0.5 2023-05-18 https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/1616838114381-NO6069BVQ6ZUD7L5F7UW/infographic5.jpg Digital, Data, design - our thoughts on why it all matters - Digital customer journeys - the long and winding road The long and winding road https://www.cyberlogical.co.uk/blog/category/Paid+advertising monthly 0.5 https://www.cyberlogical.co.uk/blog/category/Strategy monthly 0.5 https://www.cyberlogical.co.uk/blog/category/Clients monthly 0.5 https://www.cyberlogical.co.uk/blog/category/SEO monthly 0.5 https://www.cyberlogical.co.uk/blog/tag/Meta monthly 0.5 https://www.cyberlogical.co.uk/blog/tag/Google+Analytics monthly 0.5 https://www.cyberlogical.co.uk/blog/tag/Google+Adwords monthly 0.5 https://www.cyberlogical.co.uk/blog/tag/Adwords+Grant monthly 0.5 https://www.cyberlogical.co.uk/blog/tag/AI monthly 0.5 https://www.cyberlogical.co.uk/blog/tag/Digital monthly 0.5 https://www.cyberlogical.co.uk/blog/tag/Reporting monthly 0.5 https://www.cyberlogical.co.uk/blog/tag/Paid+advertising monthly 0.5 https://www.cyberlogical.co.uk/blog/tag/Customers monthly 0.5 https://www.cyberlogical.co.uk/blog/tag/Strategy monthly 0.5 https://www.cyberlogical.co.uk/blog/tag/Non-profit monthly 0.5 https://www.cyberlogical.co.uk/blog/tag/Client monthly 0.5 https://www.cyberlogical.co.uk/blog/tag/SEO monthly 0.5 https://www.cyberlogical.co.uk/blog/tag/Key+Events monthly 0.5 https://www.cyberlogical.co.uk/ourclients daily 0.75 2025-09-04 https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/d86ad3ba-8080-4cbe-92b4-055506e0e390/logo-fda.jpg https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/1c7f64c7-6b73-4b51-bd33-997dd2c8fe2d/logo-wellbeingofwomen.jpg https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/efcda96e-79ac-437d-a5eb-0cab234a90dd/logo-survival.jpg https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/fef8db9f-78c2-48a9-b215-47890fb60b96/logo-sutherlandlabs.jpg https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/96060136-b36d-46aa-b07a-313f81a74a07/logo-unison.jpg https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/fcf443fb-ac98-483a-923b-98713ce475c0/logo-covenco.jpg https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/a6173a13-ce0f-4139-aa29-82468430f84a/logo-mip.jpg https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/f927a4f4-ed0c-4540-aa00-8d37c2be0127/logo-bookaid.jpg https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/acd311fd-47c9-490b-9c19-4cd32ffca128/logo-gatsby.jpg https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/1713437972547-RXZNSNANX5FLJU7286RU/Blog+post+-+client+logo+ADS.gif https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/76a202f2-bfa1-4df9-aa41-cf3a3c6f66cc/logo-learnlightt.jpg https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/e997ae32-9649-46b1-9f1d-cc08a1819bf4/logo-pickert.jpg https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/a365d22a-316e-48e6-a1cc-335e7e17a5a9/logo-homestart.png https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/011a41ca-c151-4c29-9cb9-91a7334ea9f8/logo-alpha.jpg https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/21684216-2abe-477e-86c8-8ff84ad3fdf0/bupa-mip.jpg https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/97a911d3-7b85-4360-be0b-fa73629ee77d/logo-acf.jpg https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/b6c06403-9371-424b-be94-e4463ea594fa/logo-healthpovertyaction.jpg https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/4afb69a6-cf27-44ec-82b1-6973d024ea1e/logo-coolspools.jpg https://www.cyberlogical.co.uk/ourclients/how-the-fda-increased-online-membership-sign-ups-by-97 monthly 0.5 2025-07-09 https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/e7f481c7-72f6-4a5f-8498-686addf31461/FDA-why-you-should-join.jpg Case Studies in user experience, conversion rate optimisation and digital marketing - How the FDA increased online membership sign-ups by 97% - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cyberlogical.co.uk/ourclients/enhancing-digital-insight-for-the-armed-forces-covenant-fund monthly 0.5 2025-05-31 https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/c5142525-df88-471c-aae8-b2fabaafce67/covenantfund.jpg Case Studies in user experience, conversion rate optimisation and digital marketing - Enhancing Digital Insight for the Armed Forces Covenant Fund - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cyberlogical.co.uk/ourclients/helping-alpha-furniture-improve-their-ranking-and-user-experience monthly 0.5 2025-06-20 https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/011a41ca-c151-4c29-9cb9-91a7334ea9f8/logo-alpha.jpg Case Studies in user experience, conversion rate optimisation and digital marketing - Helping Alpha Furniture improve their ranking and user experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/8962fb1b-8d6c-462d-9da4-ff4e19257c39/churchimage.jpg Case Studies in user experience, conversion rate optimisation and digital marketing - Helping Alpha Furniture improve their ranking and user experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/a1727075-ccda-4c82-82ae-3af8d6ca26bd/Red+chair+stacking+alpha.png Case Studies in user experience, conversion rate optimisation and digital marketing - Helping Alpha Furniture improve their ranking and user experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/2b7a5a3d-f125-44b6-81c3-32d2c2266088/Alpha+Furniture.png Case Studies in user experience, conversion rate optimisation and digital marketing - Helping Alpha Furniture improve their ranking and user experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cyberlogical.co.uk/ourclients/motivating-over-2000-employers-to-sign-the-menopause-workplace-pledge monthly 0.5 2025-09-04 https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/2e1388a8-6942-4211-bfad-f6bfe8d3a77c/MWP-logo-no-branding-250px.2e16d0ba.fill-200x200.png Case Studies in user experience, conversion rate optimisation and digital marketing - Motivating over 2,000 employers to sign the Menopause Workplace Pledge - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/0e6e858c-9483-44fe-a7fd-51473613b4d8/menopause+pledge.jpeg Case Studies in user experience, conversion rate optimisation and digital marketing - Motivating over 2,000 employers to sign the Menopause Workplace Pledge https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/9531bf9f-e2cb-4d85-901a-68cad1f2ab94/Website+screenshot.png Case Studies in user experience, conversion rate optimisation and digital marketing - Motivating over 2,000 employers to sign the Menopause Workplace Pledge - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cyberlogical.co.uk/ourclients/the-art-of-digital-growth-ta3jy monthly 0.5 2025-07-09 https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/8a808566-fa46-4db7-a444-27b5ededdb2a/WhatsApp+Image+2025-01-19+at+16.37.50+%281%29.jpeg Case Studies in user experience, conversion rate optimisation and digital marketing - The Art of Digital Growth  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/35e38b4b-eff8-4330-83a0-9a38dd519313/Screenshot+2025-04-25+101503.png Case Studies in user experience, conversion rate optimisation and digital marketing - The Art of Digital Growth  - Make it stand out 9k+ views, 609 engagements & 128 follows from this organic reel of Anna Hayden, Gallery Manager and Tracey Hayden, Gallery Owner, announcing their latest exhibition. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/b75740a2-c9cd-492c-95e1-256709ba1bd4/Audience.jpg Case Studies in user experience, conversion rate optimisation and digital marketing - The Art of Digital Growth  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/3cf71d9a-bae0-4f07-a669-6f3077e78d09/google+search+.png Case Studies in user experience, conversion rate optimisation and digital marketing - The Art of Digital Growth  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/0a6a5f3c-1b9f-4934-9850-e3a69432ece0/Stats.jpg Case Studies in user experience, conversion rate optimisation and digital marketing - The Art of Digital Growth  - Make it stand out Screenshot of Hayden’s Instagram views, showing that the top-performing content on the channel consists of reels featuring the team or artists. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/b5b89898-020e-4819-a70d-f74aef362415/sales.png Case Studies in user experience, conversion rate optimisation and digital marketing - The Art of Digital Growth  - Make it stand out 9.6k views, 396 interactions & 14 follows from this reel of the exhibition. https://www.cyberlogical.co.uk/ourclients/tag/CRO monthly 0.5 https://www.cyberlogical.co.uk/ourclients/tag/Paid+Ads monthly 0.5 https://www.cyberlogical.co.uk/ourclients/tag/Social+media monthly 0.5 https://www.cyberlogical.co.uk/ourclients/tag/Strategy monthly 0.5 https://www.cyberlogical.co.uk/ourclients/tag/Digital+Transformation monthly 0.5 https://www.cyberlogical.co.uk/ourclients/tag/SEO monthly 0.5 https://www.cyberlogical.co.uk/data-insight-case-study daily 0.75 2024-07-19 https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/1616223871504-GO7C1CSDZ7X1P39GWNIB/casestudy-dataintegration-people.gif Data Insight Case Study - The Situation Our client was aware their data systems were not up to standard for their future needs. When we started talking they were unable to gain insights into their data. Their data systems worked independently, so they could not pull insights from the vast amount of data they stored. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/1616223871508-KH31SXGGRV415JEVHNEM/Case-study---data-integration-image2.jpg Data Insight Case Study - The Challenge The insurance company had an excellent team in place, with great knowledge of the business processes. However, it was impossible to link the data and processes between systems in the UK, joining up worldwide systems was not even being considered. This was beginning to cause issues as they could not report on their current situation or forecast accurately. We started by developing a data strategy, incorporating technologies to be used, data sources to be consolidated, insights which were required. We had to develop a system which met all their day to day requirements but was flexible enough to meet unplanned requests. The Solution We built a SQL Server Data warehouse to hold their disparate data sources. This fed a cube which was modelled optimally for reporting. Finally, Power BI was set up with dashboards and reports to present visualisations including trending over periods of times, snapshots of data and the ability to forecast. During our development a successful data cleaning exercise was undertaken, resulting in accurate data which added real value. https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/1616223871512-DP1U7N24TPJ0HWTNLF5L/resultsimage.gif Data Insight Case Study - The Results This project kept growing! The first phase was delivered successfully and was immediately followed by a second phase to incorporate additional systems into the Data warehouse. The business fully embraced Power BI, the self-service functionality, freeing IT from producing ad-hoc reports and allowing users to query the data as they required. The business worked to new processes which enabled daily analysis of what had been achieved and where more effort was required. This project continues to grow, the business is still incorporating and building new data sources. The data analytics grows continuously adding more value each month to the company. https://www.cyberlogical.co.uk/home daily 1.0 2026-02-19 https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/6184c592-b905-4133-b1a9-db607a432951/understand-box.jpg https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/648e3075-da9d-44cd-91e4-a5ab36755238/engage-box.jpg https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/9da18d40-ecbd-4e28-8462-a82ab439b1c2/convert-box.jpg https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/d86ad3ba-8080-4cbe-92b4-055506e0e390/logo-fda.jpg https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/1c7f64c7-6b73-4b51-bd33-997dd2c8fe2d/logo-wellbeingofwomen.jpg https://images.squarespace-cdn.com/content/v1/60559e5fc08601221197fc0d/efcda96e-79ac-437d-a5eb-0cab234a90dd/logo-survival.jpg 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