Despite years working in user experience and digital marketing for decades, Dave Patterson admits its still easy to slip into making assumptions based on what he likes, rather than seeking evidence about what the customer likes. He presents 5 ways of minimising this problem

We could write at length about what makes a good data strategy, in this article Daryl discusses the top 5 points a data strategy should include.

Whether it is the first time they discover your organisation or the final touch point before becoming a customer, your digital presence will play an important, sometimes key, role in your customer's journey.