Understand | Engage | Convert
User testing and research services
What is user testing and why do you need it?
User testing is the process of observing how your customers interact with your website to see what’s working and what’s causing confusion. It helps us spot things like unclear navigations and call to actions, poor mobile responsiveness, content that doesn’t resonate, design flaws, confusing service categories and much more.
We all know how important it is for your website to actually work for your users - not just look good on the surface. Our user testing process gets straight to the point by observing how people interact with your site, to make smart, focused improvements that genuinely enhance the users experience.
What it involves
Who are your best audiences and where can you find them?
User research
Are you capturing real insights at key points in your user’s journey?
Customer surveys and feedback
Can your customers complete key tasks on your site or do they get stuck?
Usability testing
Is your content structured in a way that makes sense to users?
Card sorting & taxonomy
How does your user experience stack up against others in your industry?
Competitor benchmarking
What’s the data telling you about how people behave on your site?
Analytics review
Who we work with
Our Approach
Our user testing methodology is:
No sugar-coating
We go to great lengths to get your users real thoughts, instead of what they think you want to hear.
Collaborative
We partner with your team to deeply understand who your users are and what they want, ensuring our insights align with your goals and expertise.
Data-driven
We analyse your users data to identify the key areas of improvement that will make the greatest impact.
Actionable
We deliver clear, practical recommendations that can be put into action quickly to enhance your users experience.
A road map for reaching your audience
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![Consider]()
Consider
It’s between you and your competitors. You’ve got seconds to influence their choice.
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Discover
They might be the perfect match. But if they can’t find you, you’ll never connect.
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![Buy/Donate/Join]()
Buy/Donate/Join
They’re committed and ready to go. Will poor usability stop them in their tracks?
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Use
They become a repeat customer, showing a preference for your brand.
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Advocacy
Your #1 fan, recommending your product or service to others.
Explore our work
Why choose us
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Driven by data
Data focus is essential in today's world. Companies that analyse data can track consumer behavior, enhance operations, and make informed decisions.
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User focused
Every click, scroll, and interaction should serve the people who matter most - your customers. Through user research, we uncover their interests, pain points and your opportunities.
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Making a connection
We don’t just deliver digital solutions - we build genuine connections between you and your audience that are built on trust and loyalty.
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Laser focus
Your mission becomes our mission. Together, we ensure your digital marketing goals are achieved with precision and care.
About us
We’re you… but with more time and a support team…
You probably know what you want to achieve and where you want to go, but you don’t have enough hours in the day to get everything done or acquire all the skills you need to run every aspect yourself.
We are that extension of you. Your trusted advisors, your ready made digital marketing team, your strategists, your technicians.
Arrange a free consultation
Interested in working together? Fill out some info and we will be in touch shortly. We can't wait to hear from you.