Understand | Engage | Convert
Digital journey analysis and mapping
Creating the ‘forgettable’ digital journey
Do you want your visitors to remember your website? Surely yes?
Maybe not…
You want your audience to get what they want, buy the tickets, set up an account, or purchase a jumper. a forgettable website journey actually means they achieved what they want with minimum fuss. We want them to fondly remember your brand and not recount the frustration of a broken check out or clunky navigation.
We all know how fast the digital world is moving and we know you need results quickly. Our digital strategy packages are short, sharp and focused. We move swiftly to testing, learning and refining. If it works - do more of it, if it doesn’t, understand why and move on.
What journey mapping involves
Who are your best audiences and where can you find them?
Understanding your user…
Who might your users turn to instead, and why?
…and your competitors
What type of content will engage your customers at each step of their journey?
Content journey
What are users looking for when they search do your ads or listings trigger a reaction
Search Experience
Do your social posts or engagement reach the right people
Social media engagement
Are you missing conversions, through poor usability or missed opportunities
Conversion rate optimisation
What data do you need to capture to measure success?
Analytics audit
How closely does your digital experience match customers expectations?
User experience
Who we work with
Our Approach
To help understand and optimise your user journeys we employ a range of techniques including
Journey Analysis
IWe map out user pathways to identify friction points to improve flow
Customer feedback
By listening to your audience, we gather insights into pain points and preferences.
User experience (ux) audits
We perform in-depth evaluations of your site’s usability, accessibility, and overall design.
Content audits
Clear, compelling content is crucial. We review your copy to ensure it aligns with user needs and expectations.
Heatmap testing & multivariate personalisation testing
Using cutting-edge tools, we analyse user behaviour to optimize layouts and experiences for maximum impact!
A road map for reaching your audience
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![Consider]()
Consider
It’s between you and your competitors. You’ve got seconds to influence their choice.
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Discover
They might be the perfect match. But if they can’t find you, you’ll never connect.
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![Buy/Donate/Join]()
Buy/Donate/Join
They’re committed and ready to go. Will poor usability stop them in their tracks?
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Use
They become a repeat customer, showing a preference for your brand.
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Advocacy
Your #1 fan, recommending your product or service to others.
Explore our work
Why choose us
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Driven by data
Data focus is essential in today's world. Companies that analyse data can track consumer behavior, enhance operations, and make informed decisions.
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User focused
Every click, scroll, and interaction should serve the people who matter most - your customers. Through user research, we uncover their interests, pain points and your opportunities.
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Making a connection
We don’t just deliver digital solutions - we build genuine connections between you and your audience that are built on trust and loyalty.
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Laser focus
Your mission becomes our mission. Together, we ensure your digital marketing goals are achieved with precision and care.
About us
We’re you… but with more time and a support team…
You probably know what you want to achieve and where you want to go, but you don’t have enough hours in the day to get everything done, or to acquire all the skills you need to run every aspect of a digital engagement strategy.
We are that extension of you. Your trusted advisors, your ready made digital marketing team, your strategists, your technicians.
Arrange a free consultation
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