Understand | Engage | Convert
Google Grant Management
What are Google Ad Grants and why are they important?
Google Ad Grants provide charities and non-profits with $10,000 (around £7,900) a month to spend running Google ads. By running successful Google Ads, your charity get pushed to the top of the search results in Google. This is a fantastic opportunity to increase awareness of your charity, encourage donations, and drive meaningful engagement.
However, without the right strategy or prior knowledge of managing Google ads, your charity may struggle to make the most of the available budget. As Google partners, our Paid Ad experts will work closely with you to help you:
Apply and qualify for the grant
Set up campaigns that comply with Google’s requirements
Manage, optimise, and increase your impact (without spending your own budget!)
What it involves
We offer provide end-to-end support, from setting up your Google Ad account and running successful campaigns to tracking performance. Whether you’re looking for complete management or expert advise on specific areas like setup, strategy, or optimisation - we have got you covered.
How should your campaigns be organised to stay focused, efficient, and easy to optimise?
Account structure
Which search terms reflect your users’ needs, and how can you refine them to stay relevant and competitive?
Keyword strategy
Are you ticking all the boxes to qualify for a Google Ad Grant?
Performance analysis
Do your ads grab attention, build trust, and make people want to take action?
Ad asset creation
What metrics matter most, and how can you tell if your campaign is actually working?
Grant application
Are you regularly reviewing your strategy and making tweaks to improve your ROI?
Ongoing refinement
Who we work with
Focused
We target with precision — using the right search terms, audience segments, and ad placements to make sure every click counts.
Purposeful
We build campaigns around your goals, from conversions and donations to brand visibility and lead generation.
Adaptive
We continuously monitor, test and fine-tune your campaigns to make sure your ads deliver maximum impact.
Our Approach
Our paid advertising methodology is:
A road map for reaching your audience
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![Consider]()
Consider
It’s between you and your competitors. You’ve got seconds to influence their choice.
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Discover
They might be the perfect match. But if they can’t find you, you’ll never connect.
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![Buy/Donate/Join]()
Buy/Donate/Join
They’re committed and ready to go. Will poor usability stop them in their tracks?
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Use
They become a repeat customer, showing a preference for your brand.
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Advocacy
Your #1 fan, recommending your product or service to others.
Explore our work
Why choose us
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Driven by data
Data focus is essential in today's world. Companies that analyse data can track consumer behavior, enhance operations, and make informed decisions.
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User focused
Every click, scroll, and interaction should serve the people who matter most - your customers. Through user research, we uncover their interests, pain points and your opportunities.
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Making a connection
We don’t just deliver digital solutions - we build genuine connections between you and your audience that are built on trust and loyalty.
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Laser focus
Your mission becomes our mission. Together, we ensure your digital marketing goals are achieved with precision and care.
About us
We’re you… but with more time and a support team…
You probably know what you want to achieve and where you want to go, but you don’t have enough hours in the day to get everything done, or to acquire all the skills you need to run every aspect of a digital engagement strategy.
We are that extension of you. Your trusted advisors, your ready made digital marketing team, your strategists, your technicians.
Arrange a free consultation
Interested in working together? Fill out some info and we will be in touch shortly. We can't wait to hear from you.