Do they buy something, fill in a form, or start a web chat conversation? In other words, how many ‘convert’? How much difference would it make to your business if you could increase that number?

The reality is most of the people who visit your website disappear again almost immediately. A small proportion spend longer, maybe a page or two, and a very small minority (perhaps just 1 or 2%) will convert. This is to be expected, even on the best websites, but at Cyberlogical, we know that your prospective customers make split second decisions, and the science (and art) of conversion rate optimisation is all about focusing on a users journey and ensuring more of those decisions go in your favour.

Journey Analysis & User experience audits

Often the first step is an expert usability review of the existing website to identify

• Usability issues
• Areas of improvement
• Information gaps & missing sign posting
• Journey gaps and barriers 
• Opportunities to improve user engagement, sales opportunities and other conversions

This process would then feed in to a series of recommendations followed by a workshop where we would work with you to identify the priority of the various changes and improvements recommended.

User testing and user feedback

Our user testing service is designed to provide valuable insights and feedback for improving the user experience of your product or service. We understand the importance of putting your users at the center of the design process, and our expert team is dedicated to conducting comprehensive testing and evaluation. Whether it's analyzing the usability of an app, evaluating the effectiveness of a website's navigation, or gathering feedback on a new feature, our service covers a wide range of testing scenarios.

We employ diverse methodologies, including task-based testing, user interviews, and observational studies, to gather actionable data. By harnessing our service, you can gain valuable insights into user behavior, preferences, pain points, and opportunities for improvement, ultimately ensuring that your product or service is user-friendly, efficient, and engaging.

Content audits

Heatmap testing, Multivariate and personalisation testing