Insights
No-nonsense digital marketing advice
Practical thinking on strategy, search, social, UX and data, written by the people doing the work.
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16 articles
- Engage
What the great X exodus means for your digital strategy
And why the decision about where to show up is harder than it looks…
India McLean · 5 minutes - Engage
Are you sick of being ghosted on social media?
Sick of being ghosted?
Charlotte Cottenham · - Engage
AI and its impact on SEO: What you need to know
Artificial intelligence (AI) has become a pivotal tool across various industries in recent years, and digital marketing is no exception. As a digital marketing agency, we understand the importance of staying ahead of the curve and keeping our clients informed about the latest trends. In this article, we’ll explore how AI is impacting SEO and what this means for your business.
Dave Patterson · 5 minutes - Convert
Celebrating the success of the "Just a Period" Campaign with Wellbeing of Women
We are beyond thrilled to have worked with Wellbeing of Women on the award-winning "Just a Period" campaign, which is dedicated to educating healthcare professionals, women, and girls about menstrual health. This campaign is all about breaking the stigma and empowering individuals to seek the care they deserve, especially for issues such as pain and heavy bleeding. Tamsin · 1 minutes - Understand
Meta bans ads on social issues; What it might mean for UK not-for-profits
On July 25, 2025, Meta announced it will no longer allow political, electoral, or social issue ads across its platforms (primarily Facebook and Instagram) within the EU. This will come into effect from October 2025.India McLean · 1 minutes - Understand
5 Ways to better understand your customers
One way to avoid costly marketing mistakes? Stop making assumptions about the needs, preferences and buying behaviours of your customers. We get it. It’s easy to make assumptions based on what you like in the absence of evidence telling you otherwise. A temptation to fill in the gaps, overlook what your customers aren’t telling you and before you know it, making Greg Rutherford-sized jumps to conclusions. But the better you understand your customers, the more success you will have in meeting their needs with your products or services. Not sure where to start? Here are our top five tips…Dave Patterson · 1 minutes - Convert
What exactly is a digital strategy and what should it include?
Before you spend any more time on our website, this is probably something we should agree on. It’s a vast topic and I could easily write a five-page essay on the subject…but that wouldn’t be very ‘digital’. So instead I’ll go full Buzzfeed and offer you 5 things I think every digital strategy should include:India McLean · 1 minutes - Engage
How well do you really know your customers?
5 steps towards being honest with yourself about what you don’t know and what you do.India McLean · 5 minutes - Understand
Social media predictions for in 2025
As we enter 2025, the social media landscape is set to undergo significant changes (as ever). Drawing inspiration from industry insights, here are my top predictions to help you navigate and leverage upcoming trends effectively.Charlotte Cottenham · 3 Minute read
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