Insights
No-nonsense digital marketing advice
Practical thinking on strategy, search, social, UX and data, written by the people doing the work.
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7 articles
- Engage
AI and its impact on SEO: What you need to know
Artificial intelligence (AI) has become a pivotal tool across various industries in recent years, and digital marketing is no exception. As a digital marketing agency, we understand the importance of staying ahead of the curve and keeping our clients informed about the latest trends. In this article, we’ll explore how AI is impacting SEO and what this means for your business.
Dave Patterson · 5 minutes - Understand
5 Ways to better understand your customers
One way to avoid costly marketing mistakes? Stop making assumptions about the needs, preferences and buying behaviours of your customers. We get it. It’s easy to make assumptions based on what you like in the absence of evidence telling you otherwise. A temptation to fill in the gaps, overlook what your customers aren’t telling you and before you know it, making Greg Rutherford-sized jumps to conclusions. But the better you understand your customers, the more success you will have in meeting their needs with your products or services. Not sure where to start? Here are our top five tips…Dave Patterson · 1 minutes - Understand
Digital customer journeys - the long and winding road
Whether it is the first time they discover your organisation or the final touch point before becoming a customer, your digital presence will play an important, sometimes key, role in your customer's journey.Dave Patterson · 1 minutes - Convert
Google’s key events explained
Google Analytics’ Key Events has arrived to the party, and not everyone knows how to make small talk with them. If this Google Analytics 4 (GA4) update has you scratching your head and wondering what it means for you, we’re here to explain and simplify. Let’s dive in.Dave Patterson · 1 minutes - Convert
What is conversion rate optimisation and how to incorporate it into your digital strategy
Like search engine optimisation, there’s a lot of noise out there about conversion rate optimisation (CRO). At Cyberlogical we like to keep it simple. In this article we outline four simple considerations for an effective CRO strategy.Dave Patterson · 1 minutes - Convert
How to get more out of your Google Adwords Grant
Google’s Adwords Grant program is an incredible benefit available to charities and not-for-profit organisations. It can be a powerful way to find donors, raise awareness, recruit volunteers, increase sign-ups and more. And the best bit? It’s absolutely free. Here are our top five tips for utilising this fantastic resource.Dave Patterson · 1 minutes - News
Cyberlogical: Top-30 Marketing Analytics Company
DesignRush's Top 30 Marketing CompanyDave Patterson · 1 minutes
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