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Practical thinking on strategy, search, social, UX and data, written by the people doing the work.
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What the great X exodus means for your digital strategy
And why the decision about where to show up is harder than it looks…
India McLean · 5 minutes - Understand
Meta bans ads on social issues; What it might mean for UK not-for-profits
On July 25, 2025, Meta announced it will no longer allow political, electoral, or social issue ads across its platforms (primarily Facebook and Instagram) within the EU. This will come into effect from October 2025.India McLean · 1 minutes - Convert
What exactly is a digital strategy and what should it include?
Before you spend any more time on our website, this is probably something we should agree on. It’s a vast topic and I could easily write a five-page essay on the subject…but that wouldn’t be very ‘digital’. So instead I’ll go full Buzzfeed and offer you 5 things I think every digital strategy should include:India McLean · 1 minutes - Engage
How well do you really know your customers?
5 steps towards being honest with yourself about what you don’t know and what you do.India McLean · 5 minutes - Engage
Our top 5 digital strategy must-haves
‘Digital strategy’ can be an intimidating term that may make you feel like putting it in the 'do another day' pile. It is, after all, easy to get a bit lost in the vastness of information that’s out there.India McLean · 5 minutes - Convert
5 ways your Google Grant could be working harder for your organisation
Could Your Google Grant be Working Harder for Your Charity?India McLean · 5 minutes
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