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6 articles in Convert
- Convert

Celebrating the success of the "Just a Period" Campaign with Wellbeing of Women
We are beyond thrilled to have worked with Wellbeing of Women on the award-winning "Just a Period" campaign, which is dedicated to educating healthcare professionals, women, and girls about menstrual health. This campaign is all about breaking the stigma and empowering individuals to seek the care they deserve, especially for issues such as pain and heavy bleeding. Tamsin · 1 minutes - Convert

What exactly is a digital strategy and what should it include?
Before you spend any more time on our website, this is probably something we should agree on. It’s a vast topic and I could easily write a five-page essay on the subject…but that wouldn’t be very ‘digital’. So instead I’ll go full Buzzfeed and offer you 5 things I think every digital strategy should include:
India McLean · 1 minutes - Convert

Google’s key events explained
Google Analytics’ Key Events has arrived to the party, and not everyone knows how to make small talk with them. If this Google Analytics 4 (GA4) update has you scratching your head and wondering what it means for you, we’re here to explain and simplify. Let’s dive in.
Dave Patterson · 1 minutes - Convert

What is conversion rate optimisation and how to incorporate it into your digital strategy
Like search engine optimisation, there’s a lot of noise out there about conversion rate optimisation (CRO). At Cyberlogical we like to keep it simple. In this article we outline four simple considerations for an effective CRO strategy.
Dave Patterson · 1 minutes - Convert

How to get more out of your Google Adwords Grant
Google’s Adwords Grant program is an incredible benefit available to charities and not-for-profit organisations. It can be a powerful way to find donors, raise awareness, recruit volunteers, increase sign-ups and more. And the best bit? It’s absolutely free. Here are our top five tips for utilising this fantastic resource.
Dave Patterson · 1 minutes - Convert

5 ways your Google Grant could be working harder for your organisation
Could Your Google Grant be Working Harder for Your Charity?
India McLean · 5 minutes
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