Insights
No-nonsense digital marketing advice
Practical thinking on strategy, search, social, UX and data, written by the people doing the work.
All articles
4 articles in Understand
- Understand
Meta bans ads on social issues; What it might mean for UK not-for-profits
On July 25, 2025, Meta announced it will no longer allow political, electoral, or social issue ads across its platforms (primarily Facebook and Instagram) within the EU. This will come into effect from October 2025.
India McLean · 1 minutes - Understand
5 Ways to better understand your customers
One way to avoid costly marketing mistakes? Stop making assumptions about the needs, preferences and buying behaviours of your customers. We get it. It’s easy to make assumptions based on what you like in the absence of evidence telling you otherwise. A temptation to fill in the gaps, overlook what your customers aren’t telling you and before you know it, making Greg Rutherford-sized jumps to conclusions. But the better you understand your customers, the more success you will have in meeting their needs with your products or services. Not sure where to start? Here are our top five tips…
Dave Patterson · 1 minutes - Understand
Social media predictions for in 2025
As we enter 2025, the social media landscape is set to undergo significant changes (as ever). Drawing inspiration from industry insights, here are my top predictions to help you navigate and leverage upcoming trends effectively.
Charlotte Cottenham · 3 Minute read - Understand
Digital customer journeys - the long and winding road
Whether it is the first time they discover your organisation or the final touch point before becoming a customer, your digital presence will play an important, sometimes key, role in your customer's journey.Dave Patterson · 1 minutes
Got a question we haven't answered? Ask us.
A free, no-pressure conversation about what your customers are doing and what to do about it.
Book a discovery call