Digital Content Manager
Charlotte creates meaningful, user-focused content for websites and social media. She leads the entire UX process, shaping wireframes, crafting copy and working closely with developers to bring ideas to life with clarity and purpose.
Daily Dose
From Instagram’s obsession with aesthetics to LinkedIn’s desperation to tell you about their latest accreditation, each social media platform brings something completely different to the table.
To save your business from being ghosted, it’s important to take the time to consider how you talk to each of these channels.
What will you share with them? How are you sharing that content? Will they even care?
Discover all the answers in our latest blog.
With 2 million+ posts shared daily across LinkedIn, you'll need a strong hook to make sure you stand out.
A hook is the very first line of your post that is the make-or-break moment that determines whether people read on or keep scrolling.
Here are some great hook templates for your next post...
Challenge & solution
People think [challenging task] is hard. But it's not. I found [solution] so you don’t have to. Use this hook to: Share useful resources and services, encourage action and position yourself as a thought leader.
Reaching your goals
Here's why you haven’t achieved [desired goal] yet, and here’s [X steps] to get started.
Use this hook to: Address common frustrations, offer actionable steps, build trust, inspire your audience to take action.
Did you know?
Did you know [statistic] of [industry professionals] are missing this? Use this hook to: Highlight a gap in knowledge, offer valuable insights, create a sense of urgency, spark conversation, promote a service or product that can solve a problem. Need more hooks? Simply ask ChatGPT for “LinkedIn hook template ideas (just one line)” and refine them based on the type of hook you're after.
Meta’s shift to portrait-oriented posts took many by surprise – with creators, businesses and social media managers (like myself) scrambling to revise and create new content to fit the new 4:5 ratio.While these changes might feel abrupt, they’re nothing new. Social media constantly evolves - that’s just part of the game! The key is not to panic, but to see this as a great opportunity to create more engaging content that stands out.
If you’re unsure where to start or what to do with your current content, I’ve got you covered. Here’s my quick guide on how to get your profile Insta-ready. Quick fix for current content: To fix your current posts - which have likely been cropped and skewed - follow my steps in the video.
Optimising new content:
To make the most of the new format, your content should prioritise high-quality photos and graphics.
To make life easier, I have created an easy to use template in Canva for your future designs.
With more space to work with, consider where you put the key elements of you design or photo, focusing key information in the centre of the frame.
Insights
Charlotte Cottenham · 
Charlotte Cottenham · 3 Minute readContact us
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