Content with a job to do.

Content strategy is the plan: who you’re talking to, what they need, what to publish and how you’ll measure it. Content marketing is doing it — writing, publishing and promoting the content. A good strategy makes the marketing far more effective.

Both. Some clients want a plan and briefs their own team can write from. Others want us to write the content too. We can do either, or a mix of the two.

We plan content around what people are really searching for, then group it into pillars and clusters that link to each other. That helps search engines understand what you’re an authority on. It works hand in hand with our SEO service.

Quick wins, like improving pages that already get traffic, can show results within weeks. New content usually takes three to six months to build momentum in search. We’ll report on progress every month, so you can see what’s working.

Yes. We often plan the strategy and write the briefs, then your team or freelancers write from them. We can review drafts and train your team too.

Every piece gets a goal before it’s written, such as enquiries, sign-ups, donations or newsletter subscribers. We set up tracking to measure it, and report each month on what each piece is achieving.