AI visibility audit
We ask the questions your audience asks across the main AI tools and record who gets named, and why.
Engage
When people ask AI for an answer, make sure it names you.
More people now get answers from AI assistants and AI summaries before they ever click a link. We make your organisation easy for those tools to find, understand and cite, building on solid SEO.
Sound familiar?
Customers ask ChatGPT or Google’s AI summaries who to trust, and your name never comes up.
We ask the questions your audience asks, record who gets named and show you where the gaps are.
Your website explains what you do, but not in a way an AI tool can quote.
We restructure key pages into clear, direct answers, backed by the markup machines rely on.
Your rankings are steady, but fewer people click through as answers appear above the results.
We track your visibility beyond rankings and build the authority these tools look for.
What's included
Everything your AEO / GEO needs
Answer-ready content
Pages rewritten with clear questions and direct answers that are easy for people and machines to quote.
Structured data & technical access
The markup and settings that help machines understand who you are, what you offer and where you work.
Authority & citations
Mentions on the sites AI tools already draw on, earned through useful, credible content.
Brand consistency
The same accurate facts about you, everywhere they appear, so tools don’t have conflicting answers to choose from.
Reporting & insight
See where you’re cited, what traffic AI tools send you and what to do next, in plain English.
The tools we use
Industry-standard tools, set up properly, so your data stays accurate and yours.
- SE Ranking
- Google Search Console
- Google Analytics 4
- Looker Studio
- Contentful
- WordPress
Process
How it works
- 01
Audit
We test how AI tools talk about your organisation today, which sources they use and where competitors are being named instead.
- 02
Prioritise
You get a roadmap that puts the quickest, highest-impact changes first, agreed against the goals that matter to you.
- 03
Optimise
We improve your content, markup and external profiles, working with your developers and content team where needed.
- 04
Measure and refine
We re-check the same questions each month, learn from what moves and adjust the plan as the tools change.
FAQs
Questions we get asked
What is the difference between AEO and GEO?
Answer engine optimisation (AEO) is about being the direct answer: featured snippets, voice assistants and AI summaries in search. Generative engine optimisation (GEO) is about being cited in responses written by tools such as ChatGPT, Gemini, Perplexity and Copilot. The work overlaps heavily, so we plan the two together.
Is this a replacement for SEO?
No, it builds on it. AI tools draw on the same foundations as search engines: crawlable pages, useful content and trusted mentions. Strong SEO makes AEO and GEO easier, and we plan them as one programme.
Can you guarantee we’ll be named by ChatGPT or Google’s AI?
No, and you should be wary of anyone who does. These tools choose their own sources and their answers change. We can make your organisation clearer, more credible and easier to cite, and report honestly on what shifts.
How do you measure results?
There is no single ranking to track, so we monitor a fixed set of questions across the main AI tools each month, alongside citations, referral traffic in analytics and enquiries. The picture is directional rather than exact, and we are open about that.
How long does it take?
Content and markup improvements can be picked up within weeks. Building the authority that earns regular citations takes longer, usually several months, much like SEO.
Do you work with charities and not-for-profits?
Very much so. A large part of our work is with charities, membership bodies and trade unions, and we understand the need to make every hour of budget count.
Related services
Works well with
Get in touch
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A free, no-pressure conversation about what your customers are doing and what to do about it.
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