Alpha Furniture
How Alpha Furniture reached #1 on Google for church chairs
- SEO
- Paid ads & paid social
- User experience design
- Client
- Alpha Furniture
- Sector
- Retail
- Services
- SEO, Paid ads & paid social, User experience design
The challenge
What we were asked to solve
Alpha Furniture enlivens community spaces, such as churches and village halls, with a range of products including chairs, tables and lecterns. When visits to their website dropped, they approached Cyberlogical for support. SEO was identified as the most urgent priority.
Our approach
Understand, engage, convert
Step 01
Understand
We ran a comprehensive audit of the website and found that Alpha Furniture was no longer ranking highly on Google for its core products. Using our SEO expertise, we restored them to their original search position.
Step 02
Engage
We then revitalised their paid advertising on Google so they could reach and convert new audiences. We adjusted Google Analytics so tracking was fully optimised, and introduced some of Alpha Furniture's best performing product lines to Merchant Centre and Google Shopping.
Step 03
Convert
Alpha Furniture is not a typical furniture retailer. For their audience, largely committees, a purchase is often a big investment. We devised a step-by-step plan to redesign the website's navigation, improve product page content, speed up the site and fix bugs. We're continuing to work with Alpha Furniture to improve usability and let their high-quality products shine.
Results
What changed
- #1
on Google for church chairs
- Top 3
for 30+ other furniture terms
