Convert

Design that gets out of the way.

People don’t visit your website to admire it. They come to find something, do something or decide something. We design journeys that make that easy — tested with real users, and accessible to everyone.

What good looks like

Three things good UX does

  • Clear

    People always know where they are, and where to go next.

  • Easy

    Fewer steps and less effort to get things done.

  • Accessible

    It works for everyone, whatever their ability or device.

How it works

From scribble to screen

We start rough, so ideas are cheap to change.

Illustrative example. A phone-sized sign-up page goes from a rough orange sketch, to a grey wireframe with labelled boxes, to a finished on-brand design with a photo, a two-field form and a pink Sign up button. A test user fills in the form, taps Sign up and reaches a confirmation screen. Tested with 6 users.

Illustrative example.

  1. 1Sketch
  2. 2Wireframe
  3. 3Design
  4. 4Test

Before and after

Same content. Clearer design.

Drag the slider to compare a cluttered page with the same content, redesigned.

brightside.org.uk/support-usIllustrative example

Before: a crowded page with a scrolling news banner, nine menu links, a long block of small grey text and five competing buttons, with Donate as a tiny low-contrast grey button. After: the same message with three menu links, a clear headline, two short sentences and one prominent Donate button.

What you get

Everything you need for a site that works

  • UX audit

    Where your site confuses, slows or loses people.

  • User journeys

    The key paths people take, mapped and simplified.

  • Wireframes

    Structure agreed before any visual design.

  • Visual design

    On-brand designs, ready for build.

  • Prototypes

    Clickable prototypes to test before you build.

  • Accessibility

    Designs checked against WCAG 2.2 AA.

The tools we use

Industry-standard tools, set up properly, so your data stays accurate and yours.

  • Contentful
  • WordPress

Process

How it works

  1. 01

    Discover

    Research, analytics and an audit of what you have.

    DeliverableUX audit

  2. 02

    Define

    User journeys and priorities, agreed together.

    DeliverableJourney maps

  3. 03

    Design

    Wireframes first, then visual design.

    DeliverableDesigns

  4. 04

    Test

    Prototype testing with real users.

    DeliverableTest findings

  5. 05

    Deliver

    Hand-off to your developers, or our build partners.

    DeliverableDesign system and files

Results

Easier to join, so more people do

FDA membership recruitment campaign artwork

Membership

The FDA

+97%online membership sign-ups

We made joining the FDA clearer and simpler: fewer steps, plainer language and a form that works for everyone. More of the people who wanted to join went on to do it.

Read the case study: The FDA

FAQs

Questions we get asked

What’s the difference between UX and UI design?

UX (user experience) design is about how something works: what people need, the steps they take and how easy it is to get things done. UI (user interface) design is how it looks: layout, type, colour and buttons. We do both together, because a page that looks great but is hard to use doesn’t help anyone.

Do you build websites as well as design them?

We can hand designs over to your own developers with everything they need: files, a design system and clear notes. If you don’t have developers, we can take care of the build too, and stay involved so what’s built matches what was tested. [to confirm with the team]

How do you make sure designs are accessible?

We design to WCAG 2.2 AA from the first sketch, not as a check at the end. That means checking colour contrast, text size, focus states, keyboard use and clear labels, and testing with people who use assistive technology where we can. Your developers get notes so it stays accessible once it’s built.

Can you improve our existing site, or does it need a redesign?

Often you don’t need a full redesign. We start with a UX audit to find what’s actually getting in people’s way. Sometimes a few focused changes to key pages fix most of the problem; sometimes the structure needs rethinking. We’ll tell you honestly which it is.

How do you test designs with users?

We put clickable prototypes in front of real people, usually five or six per round, and ask them to do real tasks, like finding opening times or signing up. We watch where they hesitate, fix the design and test again. Sessions can be in person or remote.

How long does a UX project take?

It depends on the size of the job. A UX audit of your key journeys usually takes two to three weeks. Designing and testing a set of key pages is typically six to ten weeks, and a full redesign takes longer. We’ll give you a clear timeline before we start.

Get in touch

Book a UX review

Send us your site and tell us what you want people to do. We’ll show you what’s getting in their way.

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Ready for a site that’s easier to use?

A free, no-pressure conversation about what your customers are doing and what to do about it.

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