Clear
People always know where they are, and where to go next.
Convert
People don’t visit your website to admire it. They come to find something, do something or decide something. We design journeys that make that easy — tested with real users, and accessible to everyone.
What good looks like
People always know where they are, and where to go next.
Fewer steps and less effort to get things done.
It works for everyone, whatever their ability or device.
How it works
We start rough, so ideas are cheap to change.
Illustrative example. A phone-sized sign-up page goes from a rough orange sketch, to a grey wireframe with labelled boxes, to a finished on-brand design with a photo, a two-field form and a pink Sign up button. A test user fills in the form, taps Sign up and reaches a confirmation screen. Tested with 6 users.
Illustrative example.
Before and after
Drag the slider to compare a cluttered page with the same content, redesigned.
Before: a crowded page with a scrolling news banner, nine menu links, a long block of small grey text and five competing buttons, with Donate as a tiny low-contrast grey button. After: the same message with three menu links, a clear headline, two short sentences and one prominent Donate button.
What you get
Where your site confuses, slows or loses people.
The key paths people take, mapped and simplified.
Structure agreed before any visual design.
On-brand designs, ready for build.
Clickable prototypes to test before you build.
Designs checked against WCAG 2.2 AA.
Industry-standard tools, set up properly, so your data stays accurate and yours.
Process
Research, analytics and an audit of what you have.
DeliverableUX audit
User journeys and priorities, agreed together.
DeliverableJourney maps
Wireframes first, then visual design.
DeliverableDesigns
Prototype testing with real users.
DeliverableTest findings
Hand-off to your developers, or our build partners.
DeliverableDesign system and files
Results

Membership
+97%online membership sign-ups
We made joining the FDA clearer and simpler: fewer steps, plainer language and a form that works for everyone. More of the people who wanted to join went on to do it.
Read the case study: The FDAFAQs
UX (user experience) design is about how something works: what people need, the steps they take and how easy it is to get things done. UI (user interface) design is how it looks: layout, type, colour and buttons. We do both together, because a page that looks great but is hard to use doesn’t help anyone.
We can hand designs over to your own developers with everything they need: files, a design system and clear notes. If you don’t have developers, we can take care of the build too, and stay involved so what’s built matches what was tested. [to confirm with the team]
We design to WCAG 2.2 AA from the first sketch, not as a check at the end. That means checking colour contrast, text size, focus states, keyboard use and clear labels, and testing with people who use assistive technology where we can. Your developers get notes so it stays accessible once it’s built.
Often you don’t need a full redesign. We start with a UX audit to find what’s actually getting in people’s way. Sometimes a few focused changes to key pages fix most of the problem; sometimes the structure needs rethinking. We’ll tell you honestly which it is.
We put clickable prototypes in front of real people, usually five or six per round, and ask them to do real tasks, like finding opening times or signing up. We watch where they hesitate, fix the design and test again. Sessions can be in person or remote.
It depends on the size of the job. A UX audit of your key journeys usually takes two to three weeks. Designing and testing a set of key pages is typically six to ten weeks, and a full redesign takes longer. We’ll give you a clear timeline before we start.
Related services
See your experience through the eyes of real people.
Evidence-led improvements that turn more visits into action.
Learn what your audiences need, in their own words.
Journey mapping shows where people struggle, step by step, so you know exactly what to fix first.
Get in touch
Send us your site and tell us what you want people to do. We’ll show you what’s getting in their way.
A free, no-pressure conversation about what your customers are doing and what to do about it.
Book a discovery call