Hayden Galleries
How Hayden Galleries grew social followers by 338%
- Social media management
- Client
- Hayden Galleries
- Sector
- Retail & arts
- Services
- Social media management
- Timeline
- 2026
The challenge
What we were asked to solve
Hayden Gallery wanted to expand beyond its physical space and grow its digital presence to reach new audiences. While the gallery had a strong brand and offering, it needed a clear strategy to increase awareness, engagement and visitors, both online and in person.
Our approach
Understand, engage, convert
Step 01
Understand
We started with a joined-up digital strategy, bringing social media, SEO and the website together around one goal: growing Hayden Gallery's audience online and in the gallery.
Step 02
Engage
We planned campaigns and produced high-performing content for social media, including an exhibition campaign that drove more than 19,600 views, while improving search visibility so more people could find the gallery.
Step 03
Convert
We optimised the website and kept refining everything based on the data. The result was more engagement, a bigger audience, and more visitors both online and through the gallery doors, with increased in-person attendance and artwork sales.
Results
What changed
- +338%
social followers
- +288%
reach
- +210%
profile visits
Results measured over 2025.
