Wellbeing of Women
How Wellbeing of Women reached 5M views for the Just a Period campaign
- Paid ads & paid social
- Google Ad Grants
- Client
- Wellbeing of Women
- Sector
- Charities & health
- Services
- Paid ads & paid social, Google Ad Grants
- Timeline
- 2023-2025
The challenge
What we were asked to solve
Too many women are told that heavy, painful or disruptive periods are "just a period", when they can be a sign of conditions like fibroids or endometriosis. Wellbeing of Women wanted to challenge that, and reach as many people as possible with the message that period problems deserve to be taken seriously. The campaign set ambitious targets: 1 million paid social impressions and 75,000 video views.
Our approach
Understand, engage, convert
Step 01
Understand
We started by understanding who the campaign needed to reach and what would make them stop and listen, building on our work with Wellbeing of Women over more than three years.
Step 02
Engage
We planned and managed paid social campaigns built around real women's stories, like Dawn's, putting powerful, personal creative in front of the right audiences across social platforms.
Step 03
Convert
We tracked performance throughout and optimised the campaigns as they ran, moving budget towards the audiences and creative that worked hardest.
Results
What changed
- 5M
total campaign views
- 3.8M
TikTok views
- 266,049
YouTube views
