Daily Dose · April 2026
Your regular dose of no-nonsense digital marketing advice and observations.
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From Instagram’s obsession with aesthetics to LinkedIn’s desperation to tell you about their latest accreditation, each social media platform brings something completely different to the table.
To save your business from being ghosted, it’s important to take the time to consider how you talk to each of these channels.
What will you share with them? How are you sharing that content? Will they even care?
Discover all the answers in our latest blog.
SEO tools have us believe that Toxic Backlinks are the digital equivalent of Dutch Elm or Oak Dieback disease. But this isn't exactly true. Look at the example below from SEMRush, with a HIGH Toxicity score.
What are we going to do?
a. Ring our client and tell them their website is doomed?
b. Frantically seek out Google's infamous 'Disavow' Tool?
c. Hold my heads in my hands and shout "why me?!"
Actually, it's best to go for option "d" and do nothing.
Every website has a portion of 'toxic' links, and if you look closely at this distorted graph, only about 10% of the total backlinks are 'toxic'.
If Google hammered every website with toxic backlinks, there would be nothing left in the search results! Oh, and if you're ever contemplating using the disavow tool... I used that once years ago with a well-performing website, and guess what? It took a hit to its ranking as a result.
There's a few occasions when you should be worried about toxic backlinks and other effects from previous dodgy SEO practices, or poor web design. If you're unsure, get in touch, and we will give you an honest appraisal of your situation.
India McLeanOperations DirectorUnderstandNo matter the project or the platform, sticky notes are my go-to tool!
Whether they're scattered across a workshop table or flying around a Miro board, they help me make sense of complexity, spot patterns, and bring structure to big ideas.
There’s something about that simple square format that invites quick thinking, honest input, and creative problem-solving. Paper or pixels, they get the job done.
Next time you're tackling a complex project or brainstorming with the team, try using sticky notes!
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